Omni Productions is an Orlando video production company founded by Steve Martin while he was a student at UCF. Steve started his career in media production as an on-air personality at WUCF Radio. As the director of Public Relations for Student Government, he was responsible for producing a series of PSAs for the university and got the media production bug. “I knew from that moment forward that this is what I wanted to do as a career,” recalls Martin. He earned his BSBA degree in Marketing in 1987 and stayed in school to take additional post-graduate classes in Radio & Television Production.
Shortly after graduation, the company was incorporated and started to grow immediately. Fast forward 20+ years, and Omni is one of Central Florida’s most successful production companies. With a wide range of national Fortune 500 clients like Microsoft, Johnson & Johnson, D+H Financial Solutions, and HD Supply to local organizations like Orlando Health, the Orange County Library System, and Valencia College. Omni has an impressive list of clients and projects.
Omni is different from most production companies in that we’re large enough to have all the resources we need to create everything in house (without having to farm everything out). Yet, we’re small enough to maintain a low overhead so that our services are very competitively priced.
From our 4500 square foot production facility on Orange Ave (just south of downtown Orlando), Omni serves up it’s unique brand of programming and production to a wide range of clients to create everything from TV commercials and Web Videos to fully functional websites and motion graphic presentations.
Our success comes from a very simple approach to understand our clients’ business. In fact, in the initial consultation, we ask three basic questions:
Who is the audience you’re trying to reach?
In what environment will they experience the program?
What do you want them to think, feel or do upon experiencing the program?
It sounds deceptively simple, doesn’t it? Well, it’s both simple and complicated at the same time. The biggest challenge in creating broadcast, marketing and training materials is to define success and to stay focused on crafting a message that gives our clients the best chance of achieving that success with digital media.