Most organizations list employees as one of their most valuable assets. After all, their actions (or inaction) determine how customers view your brand.
Whether you need to communicate to your leadership team about new strategies and initiatives or train entry level staff for specific procedures, our team of experienced producers, artists and technicians can help you produce engaging and effective internal communications, human resources, and training videos that hit the mark. Here are a few tips on how to work with a video production company to create engaging HR and training videos:
Carefully define your audiences. If you want to communicate a new strategy or procedure it’s sometime wise to tell the story in a slightly different way to different audiences. For example, if you’re introducing a new policy initiative to all employees, you might focus on strategic implementation to upper level directors and mangers while front line employees might benefit from information about how the changes will affect their work day.
You might consider breaking up complex topics into shorter segments. The full program might be shot all at the same time to save production costs, but the production company can take a 90-minute training program and subdivide it in to six 15-minute segments. Studies show that this approach to learning aids in retention. It also makes it easier to schedule the training sessions.
Don’t treat HR and training videos like second class citizens. While it’s true that you may not need all the glitz and polish that your outward facing communications have (i.e. marketing and advertising), internal videos that are poorly produced could send the wrong message about the importance of the topic.
Want to learn more about producing effective internal communications? Click on the “Start a Conversation” button below to speak with a producer.